Nationwide launches chicken shop campaign
UK building society, Nationwide, has launched a campaign to promote its revamped FlexStudent account and appointed a new PR agency.
The new campaign features social media personalities Harry Pinero and GK Barry and is designed to recruit students looking for banking services for the first time.
The Romans has been appointed as the mutuals new agency and will be working on a retained basis.
Part of the initial campaign drive included a pop-up event where the two social media celebrities took part in a staged Nationwide-branded “pop up chicken shop” in Shoreditch, London, on Friday (20 September), completed with a DJ and fried food.
The “nationfried” campaign is part entertainment, part educational, and outlines the perks of the account for first-year students together with life advice for students heading to university.
The mutual conducted a host of research prior to the campaign launch and found that 77% of students said they were worried about moving out of home. The majority were concerned about missing loved ones (45%) .
At Friday’s event, GK Barry and Harry Pinero welcomed students to the pop up takeaway and offered advice and guidance from their own student days.
Richard Warren, director of brand, marketing and corporate affairs at Nationwide, said: “The Nationwide brand is on an exciting journey, reclaiming its position as the main competitor to the big banks. Nationwide offers a different and better way to bank.”
For more information on the campaign, approach or product set, head to the Nationwide website, here.