Nottingham Building Society adopts new look

The mutual said it has mixed its “rich history with a modern twist” in launching the new identity which it believes reflects its commitment to championing inclusivity and financial diversity.

“Consider it a glow-up, but for a building society, changing to make sure we're fresh and relevant for current and future members,” the society said in a statement.

“We're proud to be a building society, so we've brought that back into our name. We’re Nottingham Building Society – not just The Nottingham.”

As well as relaunching its consumer-facing brand, the changes have also been adopted across its B2B “For Intermediaries” business.

To launch the new identity, the mutual invested in a brand campaign featuring the tagline “a different kind of society”. The campaign included videos running across social media, featuring many of the society’s members and key partners.

“As we embark on this new chapter, we’re inspired by our broker partners who also champion financial diversity and help customers achieve their specific financial goals,” a spokesperson said.

“Our rebrand reflects not just where we’ve come from but where we’re heading, supporting the financial journeys of tomorrow. We know we cannot do it alone, and we want our fantastic broker partners to join us on this mission to make homeownership a reality for more people than ever before.”