NRMA renews and expands Cricket Australia partnership
NRMA Insurance has renewed its partnership with Cricket Australia, securing naming rights to all Men’s Test Series for a further six seasons.
In a significant expansion, NRMA will also take on naming rights for the Women’s International Series for the first time. The seven-season agreement covers Women’s Tests, One-Day Internationals and T20 Internationals, beginning with this summer’s fixtures.
The insurer will continue as the Official Insurance Partner of both the Men’s and Women’s international teams.
The extended deal builds on a partnership that began in 2022. NRMA’s support for the upcoming cricket season is already in motion, including its role as presenting partner of the NRMA Insurance Ashes Trophy Tour fan event, which is travelling nationwide ahead of the first Ashes Test in Perth. Further initiatives will be announced throughout the summer.
Julie Batch, CEO of NRMA Insurance, said: “As NRMA Insurance continues to grow nationally, our ongoing partnership with Cricket Australia, in what is set to be one of the most anticipated seasons ever for the Aussies, provides an unmatched platform to build deeper connections and exposure for our brand, with a captivated and highly engaged audience of existing and potential new customers,
“In our centenary year we’re building on our heritage of protecting what matters - using our partnership to help the game so many of us love continue to thrive in the future.”