PensionBee teases new campaign

PensionBee has teased the launch of a new brand campaign designed to encourage people to think differently about their retirement future.

The campaign introduces Jane, whose retirement story aims to inspire audiences to consider the possibilities ahead and ask the question: “Who could you be with PensionBee?”

The campaign has been developed behind the scenes over recent months, with PensionBee sharing a behind-the-camera preview ahead of the official launch.

Through the new creative, the retirement provider aims to highlight the personal journeys, ambitions and opportunities that retirement can bring, while encouraging people to take a more active approach to planning for life after work.

PensionBee has invited audiences to follow the campaign rollout as it counts down to the premiere of Jane’s story.