PKF Smith Cooper aligns visual identity with network
PKF Smith Cooper has launched a new visual identity as it seeks to underscore the broad range of support afforded by its membership of the global PKF network.
The rebrand brings PKF Smith Cooper in the in line other members of the global professional services network that offers accounting, tax advisory, ESG and private capital solutions.
“We became proud members of PKF in September 2021 and since then, PKF Smith Cooper has gone from strength to strength,” James Bagley, managing partner of PKF Smith Cooper, said in a media statement.
“While the way we look may be changing, our company name, client-focused values and personalised services we deliver will remain the same.”
The decision to invest in its corporate identity at this juncture comes as the business plans to double in size within the next five years, something which Bagley believes its more international look will help build towards.
Selma Delic, operations partner at PKF Smith Cooper, who led the firm’s marketing team during the rebrand project, said the new brand aligns the business with other PKF firms around the world, making Smith Cooper’s association with the network immediately recognisable.
She added: “We have worked closely with the PKF Global team over the past year to ensure consistency with the wider network, while also making sure our brand continues to resonate with our team, clients and the external market.
“Ultimately, we were able to bring the PKF brand to life in a way that still felt true to PKF Smith Cooper, with the help of Stencil Creative, a Nottingham agency.”
Since the start of 2024, PKF Smith Cooper has welcomed 85 new starters across its core services and group companies.