Premier Miton refreshes visual identity as part of group rebrand

Based on client research, the group has initiated a rebrand and a relaunch of its visual identity, aimed at highlighting Premier Miton’s core strengths and unique differentiators.

The transformation aims to showcase the investment firm’s dedication to innovation and progress. However, Premier Miton has confirmed that it will continue to uphold its investment philosophy, values, and commitment to active management and client service.

The rebrand includes a new website and logo, with a shift from blue to pink as the primary brand colours. The firm has also introduced a new tagline, “Original Thinking,” reflecting the core value upon which the business was founded.

This tagline aims to represent the firm’s strategy of offering fund managers “a blank sheet of paper” to craft their ideas and leverage their expertise when crafting portfolios.

Jonathan Willcocks, global head of distribution at Premier Miton Investors, said: “Our new visual identity is a reflection of both our unique culture and continued focus on delivering exceptional investment solutions by allowing our fund managers to express their original thinking, by being different from the index, and to showcase those benefits to investors. We hope this will resonate with existing clients while clearly conveying our mission and values to new ones.”