Revolut sets itself apart from traditional banks
Global fintech Revolut has launched its “future of money” campaign, shining a spotlight on its innovative product offerings.
The advert is designed to position Revolut as the fintech app of the future by setting itself apart from long-standing traditional banking models.
Nic Casby, Head of Growth - UK, IRE & Nordics at Revolut, said the campaign showcases how Revolut is a forward-thinking financial institution and essential for those wanting to get the most from their money.
“As the UK’s leading fintech, we know just how important it is for our customers to have an innovative product that considers all their financial needs, and we look forward to providing the Revolut experience to those who have yet to discover us,” said Casby.
The integrated campaign spans TV, out-of-home, print, social, and radio advertising throughout the UK and Europe.
Its first work with agency Anomaly, the campaign reflected the public's constantly evolving relationship with money and the need for traditional banks to “keep up,” the agency said.
Since its inception in 2015, Revolut has amassed over 40 million customers in 38 countries.