Revolut places growth “Front and Centre”
Revolut Business has launched a new campaign with a focus on highlighting business growth.
The “Turning Points” campaign will run across UK, France, Italy, the Netherlands, Romania and Spain.
“Whether you’re just starting out or scaling up, consolidating or expanding, every business hits critical moments where efficiency matters most,” said Tobi Fink, head of brand activation at Revolut.
“Turning Points captures the energy of these moments and how Revolut Business is the business account to keep you moving forward with purpose.”
Developed with Anomaly, a “new model” agency, the advertisements target founders and business leaders, as Revolut Business accounts for an estimated 15% of the firm’s total revenue.
“Building on our epic ‘Money Possibilities’ brand work for Revolut, it’s great to be getting our ‘turning point’ idea out for Revolut Business. Like the businesses it serves, it’s an idea that can grow and grow,” said Toby Allen, chief creative officer of Anomaly London.
The video campaign will launch across TV, social media, digital and out-of-home.
“[The new campaign is] a more rational tone in comparison to our "Banking & Beyond" campaign for Retail, but still very much in style for what the brand stands for,” added Fink.