Shepherds Friendly achieves TV first
Shepherds Friendly – the Manchester-based mutual – is to test television as part of its marketing for the first time with a brand drive set to run on Sky On Demand.
The film, which will also be hosted on YouTube (see below), is designed to raise awareness of what the mutual offers and its relevance to modern day society.
“Mutual moments” captures a series of life events where individuals are buying their first home, heading to university, having their first child and emphasises the role its products can have in preparing families for the future.
Zac Chetwynd, senior head of marketing at Shepherds Friendly, said the launch of the campaign coincides with a milestone in the society’s history.
“As we celebrate looking after 150,000 members, this campaign demonstrates our ongoing commitment to supporting them at every stage of their lives,” he said.
“We’re excited to welcome new members as we grow, and to continue providing financial security and peace of mind to those already with us.”
Chetwynd said the decision to opt for a TV advertisement was grounded in the believe that it is not just a promotional tool and was instead recognition of the organisation’s long-standing mission to put members first.
In 1826, Shepherd’s Friendly was founded as a mutual insurer in Lancashire with the objective of supporting families during times of sickness, death or during cases of unavoidable distress. In the nineties, it was incorporated under the 1992 Friendly Societies Act.
To watch the latest advertisement in full, click here.