Shepherds Friendly launches campaign to celebrate bicentennial

Shepherds Friendly has launched a new adviser-focused campaign as the mutual society begins celebrations for its bicentennial year.

Although Shepherds Friendly’s official anniversary falls on Christmas Day, the mutual is marking the milestone with a year-long programme designed to deepen its engagement with advisers and partners across the intermediary market.

The initiative begins with personalised outreach and targeted digital engagement across LinkedIn and prominent adviser platforms, building throughout the year towards two in-person networking events later in the year in Manchester and London.

The project is designed to honour the partners who have helped shape the society's journey so far and build on its recent momentum within the intermediary space.

Jonathan Sandell, CEO of Shepherds Friendly, said “We want to do more than just mark the milestone of our bicentennial; we also plan to celebrate our shared successes and underline Shepherds Friendly’s long-term commitment to the intermediary community.”

“We are eager to use the anniversary as an opportunity to look ahead,” he added.

Shepherds Friendly will continue to roll out further adviser-focused activity throughout its 200th anniversary year.