SJP brings financial advice to life
St. James’s Place is set to launch its first national brand campaign focused on bringing the benefits of financial advice to life.
St. James’s Place is set to launch its first national brand campaign focused on bringing the benefits of financial advice to life.
The multi-media, multi-channel campaign will champion the value of one-to-one financial advice and builds on SJP’s brand promise of “embrace your tomorrow.”
Claire Blackwell, chief client and reputation Officer, St. James’s Place, said the campaign highlights the value financial advice adds to clients.
“We want to show how, throughout life’s ups and downs, the unique one-to-one support provided by SJP advisers can have a positive impact on people’s financial futures,” said Blackwell.
The hero asset of the campaign will be a TV advertisement demonstrating the positive outcomes SJP’s 4,800 advisers can give to their clients.
SJP has appointed Ogilvy and Mindshare as creative partners to support the delivery of the campaign.
Jem Lloyd-Williams, CEO at Mindshare UK, said the campaign will further raise awareness of the heritage of SJP and the vital role their experts play in people’s financial futures.
St. James’s Place is the UK’s largest financial advice company, providing face-to-face advice to clients.