Suffolk Building Society puts people at the centre of winter campaign
Suffolk Building Society has launched a marketing campaign showcasing the qualities of mutuality and commitment to being people focussed.
The campaign marks a significant milestone for the society. It represents a deeper commitment to showcasing the human side of banking, reinforcing the society’s mission to put people at the heart of everything it does.
It is hoped the launch will resonate with both existing and potential members, showcasing the Society’s dedication to personalised service and community engagement.
Luke Littleboy, head of marketing at Suffolk Building Society explained the goal was to create something that would truly highlight the mutual’s special nature.
"Suffolk Building Society is all about people,” he said in a post on LinkedIn. “Real people at the desk or on the phone. Helping real people with their savings and mortgages," Littleboy added, emphasising the core values of the organization.
"When I first started at Suffolk Building Society three years ago, I wanted to make something that would let people know just how special it is. Thanks to our wonderful staff and charity partners, we’ve been able to do just that... and it’s finally ready to share."
The project is the result of collaborative efforts from both internal teams and external partners.
Littleboy extended his gratitude to a series of agency partners and the society's in-house marketing team, including Wendy Quantrill, Jack Rayner, Kathryn Mason, and James Smith, whose collective efforts were integral in bringing the campaign to fruition.
Reflecting on the journey, he added, “Thanks to our wonderful staff and charity partners, we’ve been able to create something that truly reflects the heart of the Society. We’re excited to share it with everyone.”
Suffolk Building Society is a UK-based mutual institution offering savings and mortgage products to support individuals and families.
The full campaign video is available here.