TD Bank celebrates Blue Jays with a city-wide OOH campaign
TD Bank has launched an out-of-home (OOH) campaign to mark the Toronto Blue Jays reaching the World Series for the first time in more than 30 years.
As a long-term sponsor of the Toronto Blue Jays, TD geofenced fair territory across the entire city of Toronto, precisely measuring the distance from home plate at Rogers Centre to each advert location. Every billboard and poster displays its exact distance in feet along with the rallying message “Hit it here, boys.”
The idea celebrates that every home run counts, transforming Toronto into a giant outfield and bringing the excitement of each long ball to home fans, even when the team is playing away.
The campaign extends to Los Angeles, where TD has placed OOH ads near Dodger Stadium that highlight the 11,398,589-foot distance from Rogers Centre’s home plate to LA.
A supporting video, running across social media, YouTube and Sportsnet, explores the creative concept and reinforces TD’s position as a long-standing sponsor of “Canada’s Baseball Team.”
The initiative follows the launch of the TD Playoff Advisor campaign, which was introduced at the start of the postseason. The content series, fronted by Blue Jays Today host Nick Paleolog, offers real-time reactions and fan advice across broadcast, digital and social channels.
TD has also developed a library of in-game content to enable rapid updates as the playoffs progress, shared across platforms including TikTok and Meta.
Both activations build on TD Bank’s 20-year partnership with the Toronto Blue Jays, as the bank continues to align its marketing activity with key sporting moments.