The Multibank taps David Tennant as ambassador
Actor David Tennant has been appointed as the new brand ambassador for The Multibank, and will lead an upcoming campaign aimed at increasing the charity’s profile.
The organisation, founded by former Prime Minister Gordon Brown, provides essential goods to families in need, including coats, bedding, school uniforms, and hygiene products.
Tennant’s involvement signals a strategic push to broaden awareness of the charity and its mission.
The new campaign highlights the difficult choices some families face when budgeting for basic necessities, posing the stark question: “Toilet roll or a toothbrush? No one should have to choose.”
Tennant’s appointment coincides with ‘The Multibank’s Big Give’ initiative. The campaign, running through the last two weeks of September, will double the impact of donations during this period.