TikTok cites “creative bravery” as top 2024 marketing tool
Social media platform TikTok has unveiled what it claims will be a marketer’s strongest approach to attracting its users in the coming year.
Social media platform TikTok has unveiled what it claims will be a marketer’s strongest approach to attracting its users in the coming year.
TikTok Business’ annual “What’s Next” report has cited “creative bravery” as the top tool in a marketer’s armoury. It defines the approach as a careful blend of curiosity, imagination, vulnerability, and courage - a transformative mindset.
With 1 billion active users, TikTok has become a significant channel of opportunity for marketing professionals. Its report notes that
40% of users say the app introduces them to new topics.
“Fuelled by a blend of curiosity, imagination, vulnerability, and courage, creative bravery will be infused into our daily lives,” said Sofia Hernandez, global head of business marketing for TikTok.
“TikTok showcases creativity without a typical beginning, middle, or end. We're going to see the TikTok community build on this in ways we've never seen before.”
The report also delivers marketers both general actionable and enduring trends, such as “curiosity peaked," which generates an openness to consume new content that wasn’t originally being looked for.
The report advises marketers to understand and adapt to the language of the platform and take advantage of the 41% that trust the brands they see advertised on the app.