Ubank launches 'Money Done Better' brand platform

Ubank has unveiled a new brand platform, "Money Done Better", supported by a national marketing campaign designed to show young Australians that managing money can be simpler, more accessible and less intimidating.

The digital bank's latest campaign uses a cast of animal characters, including ducks, ostriches and dogs, to bring its proposition to life through humour and relatable behaviour, highlighting how better money management can help people feel more in control of their finances.

Sascha Hunt, chief marketing officer at Ubank, said the platform builds on the bank's focus on helping customers navigate everyday financial decisions.

"'Money Done Better' is about showing that success with money is within reach for everyone, not just people who feel like they've mastered it," she said.

"It’s not about being perfect with money. It's about making things clearer, building confidence and feeling more in control. Ubank has tools that just make sense for real life."

Created in partnership with Supersolid, WPP Production and Mindshare, the campaign is built around the idea that Ubank's tools are so intuitive that "anyone, or anything, can do it".

Each animal character represents common financial behaviours, with creative designed to make money management feel more approachable for younger audiences.

Rolling out nationally, the campaign spans TikTok, Meta, Pinterest, YouTube, BVOD, SVOD, podcast partnerships and out-of-home advertising.

Social media will play a central role, with bespoke content, creator partnerships and an animal-led series aimed at encouraging conversations around money.