UK Finance raises awareness of mortgage support
Britain’s biggest mortgage lenders have launched a multimillion-pound campaign highlighting the support available to the customers experiencing financial hardship.
UK Finance has launched its Reach Out campaign on behalf of its members, running across out-of-home, radio, print and digital channels, with television to follow from September, to raise awareness of the assistance on offer to mortgage customers.
The campaign’s core message is to encourage customers concerned about their mortgage payments to contact their lender at an early stage. It highlights that lenders have specialist teams in place to assist those facing difficulties, offering a range of tailored options depending on individual circumstances.
David Postings, chief executive of UK Finance, said: “We have launched this campaign with our members to make sure that anyone struggling with their mortgage payments knows that help is available,
“Lenders are ready to provide support even if a customer’s payments are up to date – if you’re struggling with your mortgage, or think that you will struggle, Reach Out to find out the options available for help.”
The campaign launch comes amid ongoing financial pressures on customers, which affects their ability to meet mortgage payments. UK Finance reported that in the second quarter of 2025, 87,380 homeowner mortgages were in arrears of 2.5% or more of the outstanding balance. During the same period, 1,340 mortgaged properties were repossessed, which represents a 10% increase from the previous quarter.