Understanding ‘Editor’s Choice’ nominations for FP Awards

As we congratulate those shortlisted for the FP Awards, we’ve received some questions from people who don’t recall submitting an entry. Here’s a quick explanation.

The core purpose of FP Awards is recognition. We know marketers rarely receive external validation for their efforts, and the awards are designed to highlight those contributions to outstanding work in financial marketing.

Most entries come from individuals or teams who submit themselves, but we also understand that some marketers don’t have the time, the inclination or simply aren’t aware of the opportunity to enter.

This is where Editor’s Choice nominations come in. Financial Promoter’s parent company, Rhotic Media, is a full-service content agency that helps clients across financial services craft content strategies and marketing campaigns. Through this work, the team works very closely with marketing and communications team and gains a behind-the-scenes insight into marketing initiatives across the sector.

When we see that a team or individual has achieved notable results but hasn’t submitted an entry, we may nominate them as Editor’s Choice. We also use wider market research to identify deserving marketers who haven’t put themselves forward.

It’s important to note that Editor’s Choice nominations receive no preferential treatment. All entries - whether submitted directly or nominated by the editors - are judged entirely independently by a panel of marketing experts. The judges have no visibility into how a nomination came about, and every submission is evaluated on its merits.

We encourage all marketers to submit their work. Editor’s Choice is simply a way to ensure that outstanding work doesn’t go unrecognised.