Understanding ‘Editor’s Choice’ nominations for the FP Awards USA

As we celebrate those shortlisted for the FP Awards USA, we’ve received a few questions from individuals who don’t recall submitting an entry. Here’s a quick explanation.

At its core, the FP Awards USA are about recognition. Marketing professionals in financial services don’t always receive the external validation they deserve, and these awards are designed to shine a spotlight on the individuals and teams delivering outstanding work across the industry.

While most entries are submitted directly by individuals, teams, or agencies, we recognise that not everyone has the time, awareness, or opportunity to enter.

That’s where Editor’s Choice nominations come in. Financial Promoter’s parent company, Rhotic Media, works closely with marketing and communications teams across financial services, providing a unique, behind-the-scenes view of campaigns, strategies, and results.

When we identify exceptional work that hasn’t been entered, we may nominate those individuals or teams as Editor’s Choice. We also draw on wider industry insight and research to ensure we’re recognising the strongest contributions across the market.

Importantly, Editor’s Choice nominations receive no preferential treatment. All entries, whether submitted directly or nominated, are judged independently by a panel of industry experts. Judges have no visibility into how an entry was submitted, and all work is assessed solely on its merits.

We strongly encourage all marketers to enter their work. Editor’s Choice simply ensures that outstanding achievements don’t go unrecognised.