XTB announces Zlatan Ibrahimović as brand ambassador

XTB, a global online investment platform and mobile app, has announced that former soccer star Zlatan Ibrahimović will serve as a brand ambassador ahead of its biggest marketing campaign to date.

Ibrahimović will make his debut in the company’s biggest-ever marketing campaign, promoting the range of investment products offered on the XTB online platform and mobile app.

Omar Arnaout, CEO of XTB, said: “Zlatan's charisma, discipline and energy perfectly align with XTB's essence, and I am thrilled to have him join XTB as our new global brand ambassador

“Zlatan has grown to be one of the best players in the world through hard work and devotion, and it is a similar journey that we have gone through over the last 20 years. We are truly excited about this partnership, and we are sure that it will help us elevate our brand to a different level.”

The new campaign’s focus will be "Where your money works," and intends to demonstrate the company’s focus on individuals seeking a place to make their money work effectively both actively and passively.

The omni-channel campaign featuring Ibrahimović will be launched simultaneously in 14 markets, with video –on demand, digital TV and outdoor and digital marketing channels as well as linear TV across Europe.