Zurich campaign spotlights protection beyond the obvious

The campaign is designed to highlight how Zurich steps in for the things people don’t have to think about, such as arranging alternative accommodation quickly after school fires so teaching can continue and supporting pupil safety online through its Safer Schools app.

It also insures coastline paths and beaches and covers the cost of repair or replacement of items such as benches, bus shelters and playground equipment if they get damaged or vandalised.

Zurich’s advert aims to demonstrate its role in protecting families, whether through life insurance or education support, emphasising services that customers may not always consider but rely on when needed.

The advert also highlights Zurich’s support for businesses, showing how its insurance helps sustain livelihoods in unexpected ways. If a shop is forced to close after flooding, Zurich covers lost revenue to keep the business afloat, while also proactively defending customers against potentially fraudulent claims.

By weaving together these everyday yet vital protections, the advert positions Zurich not just as an insurer, but as a partner in ensuring people, communities and businesses can keep moving forward, often before they even realise they need support.