Zurich launches global campaign to reshape insurance perceptions
Zurich Insurance Group has launched a global campaign to challenge the preconception that the relationship between consumers and insurers is purely transactional.
The ‘We don’t just cover. We care’ campaign, developed in collaboration with Zurich’s long-time agency 72andSunny, aims to boost brand consideration by rethinking the typical insurance experience.
A 30-second video at the heart of the campaign showcases Zurich’s customer service, emphasising its respect for customers’ time, belongings, and its commitment to putting things right.
The launch follows research showing that meeting core customer needs is key to driving brand consideration. These include superior claims handling, empathetic customer service, and proactive prevention across Zurich’s home, health and motor products.
The 360-degree campaign will be initially rolled out in Spain, Portugal, Chile, Australia, Malaysia, Italy, Brazil, Argentina and Switzerland, with additional countries to follow. It will run across OOH, social media, digital video, TV and retail advertising.
The campaign builds on Zurich’s ‘What can go right’ creative platform, launched four years ago with a focus on optimism. Both campaigns aim to help the brand stand out in a sector often shaped by preconceived notions.