Omni Network is planning a rebrand, including an update to its logo, visual identity and brand narrative to align with the evolving nature of the crypto market and its customer base.
The blockchain platform has partnered with branding agency Motto to refresh its identity and support its transformation.
While details remain unknown, the rebrand will feature a new name that reflects the principles of identity, trust and personhood. It will also include a new logo and visual system designed to be modular, expressive and adaptable as the industry grows and evolves.
Omni will also roll out a refreshed brand voice and product messaging, which aims to connect more closely with users who value permissionless systems, seamless experiences, and financial freedom. As part of the rebrand, a token migration will take place via an app, which is currently in development by the Omni team.
The rebrand seeks to reflect Omni’s shift from a platform for early adopters to a broader financial system focused on making crypto more accessible. With many users still finding crypto complex and fragmented, Omni’s mission is to simplify DeFi and deliver intuitive experiences that empower people to take control of their financial future. The rebrand aligns the company’s products and identity with this goal.