Pets at Home plans to harness its strong pet care brand to launch a “disruptive” insurance proposition.
In the pet care business’ Annual Reports and Accounts 2025, it announced plans to capitalise on its name, consumer base and access to pet health data to enter the insurance market.
The new insurance venture aims to introduce a “disruptive” brand to the £2 billion pet insurance market by using AI to eliminate key pain points and transform the customer experience.
Pets at Home said that customer and practice owner insights have been considered in developing the new insurance offering. This will ensure that it focuses on the factors important to both groups as the proposition takes shape.
Pet insurance will represent the largest vertical outside of Pets at Home’s current core operations.
In the report, Pets at Home said it expects to break even by the 2028 financial year, with meaningful profits to follow. The company also anticipates that, over time, the new venture could contribute around 10% of group profits.