PwC has become the official consulting partner of Formula One in a multi-year deal announced ahead of the Miami Grand Prix.
Under the agreement, PwC will deliver strategic consulting to Formula One across key areas of its global operations to enhance performance and support its pursuit for operational excellence.
Meanwhile, the professional services firm will gain brand exposure through trackside signage at select races and the opportunity to host clients and stakeholders at Grands Prix throughout the season.
The collaboration aims to deliver long-term value and scalable impact across Formula One’s global operations. Built on shared values, the partnership brings together two organisations committed to high performance in complex environments.
It also underscores PwC’s ambition to help elite organisations accelerate progress, which aligns naturally with “one of the most advanced and globally dynamic sports in the world.”
Emily Prazer, chief commerical officer of Formula One, said: “As two brands founded upon the need to solve complex problems at the highest level, partnering with PwC is a natural fit for Formula 1,”
“Their consultancy expertise will support our complex and evolving business as we look to innovate and continue our global growth, and our global platform will enable them to bring their business to our millions of fans, both at events and watching at home.”
The partnership supports PwC’s ongoing transformation as it seeks to enter a “new chapter”, marked by the launch of its first global brand refresh in over a decade.
The updated visual identity reflects the firm’s modern approach—fast, sharp, and forward-looking—and will roll out across advertising, sponsorships and client experiences in the weeks ahead.
The Formula One partnership complements this evolution, reinforcing PwC’s strategic direction.