Redwheel is building on its reputation as specialist active equities manager to launch a range of thematic funds with a new campaign.
The three funds will address global challenges including healthcare, biodiversity, and climate change.
“The Redwheel brand is synonymous with specialist active investing, and now we are strengthening that further,” said Stephen White, interim head of marketing at Redwheel.
“What makes the sustainable and thematics segments so interesting is that they are constantly evolving.”
Biodiversity is presenting big challenges for the world to address, leading to new investment opportunities, idiosyncratic risk, and potential to generate alpha, added White.
“When we talk to portfolio builders and fund selectors, there remains healthy demand for specialist investment strategies to bolster or diversify portfolios,” he said.
“We really have tried to innovate and deliver a highly differentiated offer for investors.”
Amid a surge in sustainability-related funds, White said Redwheel’s strategies were among “a small universe of funds deducted to investing in biodiversity and health treatments,” which meant it was vital that the marketing campaign showed how the funds stood out in a crowded field.
“The channel mix for the campaign promoting these funds is pretty typical – but it’s the message and the differentiation that we believe will grab attention and pique interest,” said White.
The manager’s website displays striking graphics, and the rationale behind the strategies – including the expected beneficiaries of the expected nonfinancial returns.
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