Allianz UK has announced a new partnership with Sainsbury’s Bank aimed at strengthening its presence in the UK retail insurance market.
From 1 November 2025, Liverpool Victoria Insurance Company Limited, part of the Allianz group, will begin providing replacement home and motor insurance policies to Sainsbury’s Bank customers as their current policies expire.
The deal is designed to deliver a more streamlined experience to customers across the country.
Serge Raffard, managing director for personal lines at Allianz, said that this deal highlights the company’s growing influence in the UK insurance market and its ongoing focus on reaching new customer segments.
He said the partnership is an important moment for Allianz UK, as both companies are committed to delivering high-quality customer experiences and share a common focus on customer care.
“It underlines the strides we’ve made in the UK market over the past year as we seek to reach new customers and offer an increased choice of products.
“We are continually evolving our offering and our distribution footprint to create seamless and high-quality customer experiences as we grow profitably and strengthen Allianz in the UK.”
Bláthnaid Bergin, chief financial officer at Sainsbury’s Bank, explained that choosing the right insurance partner is critical, and that Allianz stood out due to its experience and customer-first ethos.
“It’s really important to us that we work with partners who share our values and customer focus,” said Bergin. “Allianz is a leading and highly experienced business and we’re confident they will continue to deliver our customers the best experience and offering possible.”
This agreement follows Allianz UK’s recent partnership with Volkswagen Financial Services UK. The move also reflects Allianz UK’s broader strategy to extend its distribution reach and grow profitably through collaborative channels.