Commercial law firm Hill Dickinson has announced it has secured the official naming rights to Everton Football Club’s new stadium at Bramley-Moore Dock.
The deal which has been announced as “one of the largest stadium naming rights deals in Europe” represents a huge marketing investment for the legal group which has 11 offices across the UK, Europe and Asia.
Craig Scott, chief executive officer of Hill Dickinson, said: “To put our name to Everton’s new stadium is a once-in-a-generation opportunity. We believe deeply in what this project stands for — a bold, transformational vision for Liverpool and its future.
“This partnership is about legacy, ambition, and the power of two globally recognised organisations coming together to make a difference.”
Scott said the brand strategy behind the sponsorship dovetails with the corporate plan to build the company’s national presence across the UK and internationally.
“We remain proud of our Liverpool roots and we are honoured to be part of one of the most exciting waterfront developments in Europe,” he said.
“It couldn’t come at a more opportune time, with the deal providing the perfect platform to launch our new brand to a global audience.”
Angus Kinnear, chief executive officer of Everton FC, added: “Welcoming Hill Dickinson as our naming rights partner is a bold and strategic step forward.
“This partnership goes beyond branding – it’s a shared commitment to progress, excellence and the regeneration of our city. Hill Dickinson Stadium will stand as a symbol of Everton’s ambitions, our values, and the global future we are building together.”