Unity Trust Bank has rebranded to establish the bank as the preferred choice for companies that prioritise social purpose.
According to a review of the bank’s current corporate profile, its social impact proposition was not previously understood by its customers, so the bank decided to strengthen its brand for future growth.
The rebrand includes a new brand proposition, “For Businesses, For Communities, For Good.”
In addition, the bank will have a new brand narrative, website, and internal and external marketing content to reflect its commitment to sustainability, diversity, and ethical banking practices.
To launch the rebrand, a multimedia national campaign was created which highlighted the experiences of Unity’s customers and encouraged organisations to switch from their current banks.
Louise Pursglove head of brand and proposition at Unity Trust Bank, said, “to become a customer of Unity Trust Bank, an organisation must demonstrate that it is trading for good, not just for profit.”
Creative branding agency ThinkOTB was commissioned to handle the rebrand.
Joanne Waddington, managing director of ThinkOTB said: “The Unity Trust Bank rebrand is an exciting project for us, as it aligns with our agency’s values and mission to create meaningful and impactful marketing campaigns.”
Unity Trust Bank has recently been awarded for its ethical banking practices. Earlier this month, the bank won the ‘Trailblazer’ award for dedication to real living wage at the Living Wage Champion Awards organised by the Living Wage Foundation.
Pictured: Julia Tarpey, HR director at Unity Trust