WTW is set to bring back Willis and Towers Watson as trading names, three years after rebranding away from them, Insurance Insider reports.
The global advisory, broking and solutions company will retain the WTW name at the corporate level, including for financial reporting and investor relations, according to sources.
The corporate risk and broking segment will operate under the Willis name, leveraging the brand’s legacy dating back to 1828. Meanwhile, the non-insurance broking business, encompassing pensions advisory, actuarial, and human services, will trade under the Towers Watson name.
WTW first announced it was rebranding from Willis Towers Watson to WTW in January 2022, which included a change in its ticker symbol on the Nasdaq stock market from “WLTW” to “WTW.”
The updated name and branding, which featured a new logo on its website and social media platforms, were designed to “reflect the clarity and actionable solutions we [WTW] bring to today’s challenges”, according to CEO Carl Hess.
WTW was formed in 2016 through the merger of broker Willis and professional services firm Towers Watson.