Chubb to showcase brand video during US Open
Chubb has unveiled a brand video, set to air during the US Open Tennis Championship, as the insurer continues to leverage its role as the tournament’s official insurance partner.
The 30-second spot, titled Excellence in Action, highlights the qualities the insurer seeks to embody from building trust and being present anywhere, to offering tailored insurance solutions, preserving legacies and safeguarding innovation.
The campaign is designed to reinforce Chubb’s message that it helps protect what people and businesses value most.
Chubb first partnered with the US Open in 2020, and the latest activation reflects the company’s ongoing use of high-profile tennis events to extend its brand reach. For example, it recently extended its partnership with the Australian Open to take on a broader sponsorship role.