Welcome to the Financial Promoter Hot 100, our definitive showcase of the most influential and innovative marketers across the United States. Over the coming weeks, we’ll spotlight the visionaries driving growth, shaping narratives, and redefining engagement in financial services.
From banking to payments, pensions to insurance, and asset management to the dynamic world of private assets and private equity, this list celebrates the strategists who are setting new standards of excellence.
We begin with the sector that has captured global attention: US fintech marketers. These pioneers are not only building brands but also transforming how consumers interact with money, technology, and trust. Their creativity, resilience, and ability to cut through complexity make them the perfect starting point for our Hot 100 journey.
Stay tuned as we unveil the leaders who are shaping the future of financial marketing….
#2. Dr Kate Young (Middesk)
Dr Kate Young is senior event marketing manager at Middesk, where she has built the company’s event marketing function from the ground up.
Since joining in 2023, she has established and scaled a program that positions business identity as a discipline worth investing in, while driving demand for Middesk’s real‑time data platform among fintechs and lenders.
Her leadership was on display at Money 2020 USA, where she launched the Trust Club campaign, a blend of brand narrative, lead capture, and community‑building that turned compliance and onboarding into an emotional story of trust.
The campaign spans AI‑powered microsites, gamified swag, and thought‑leadership content, with plans to grow into a formal community.
Previously, Young managed global event strategies at Crossbeam, generating multimillion‑dollar pipelines through flagship conferences and co‑marketing with partners like Google Cloud and Intercom.
Earlier roles at the Pennsylvania Academy of the Fine Arts and the University of Pennsylvania honed her expertise in large‑scale event execution.
She holds advanced degrees in music performance and cognitive science, bringing a creative and analytical edge to fintech marketing.
Read more about Middesk’s recent event-led activity, here.
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