In the fast‑moving world of US financial services, marketing leaders have become as critical to success as product innovation and capital investment.
The past year has seen a cohort of senior marketers stand out for their ability to deliver bold campaigns, sharp strategic planning, and exceptional creative assets that cut through a crowded marketplace.
In the first of Financial Promoter’s US hotshots series, we identify those executives that are elevating brand visibility, driving customer growth, deepening engagement, and strengthening competitive positioning. In an environment defined by rapid change and rising expectations, they are proving that great marketing is a growth engine in its own right.
#1 Dan Moshkovich // Chargeflow
Dan Moshkovich has spent more than 15 years building and scaling marketing engines for some of fintech’s fastest-growing companies.
Now VP Marketing at Chargeflow, he leads a team of eight with a seven‑figure budget, driving brand visibility, customer acquisition, and revenue growth in the fight against chargeback fraud.
His remit spans demand generation, digital performance, content, partnerships, and community initiatives—all underpinned by data‑driven decision‑making and a culture of creativity.
Previously, Moshkovich advised startups on digital growth strategies, directed marketing at Justt and HubStor, and played a pivotal role in Riskified’s journey to a $4B IPO.
Earlier in his career, he honed his skills at Conduit, gaining deep expertise in SEO, performance marketing, and customer acquisition.
With Chargeflow sharpening its marketing‑first strategy amid a surge in chargeback fraud, Moshkovich’s track record of blending analytics with bold brand storytelling positions him as one of fintech’s most influential marketing leaders.