Axi becomes online trading partner of DP World Tour
The agreement forms part of Axi’s wider sponsorship strategy, which includes partnerships across professional sport to help increase brand awareness and connect with audiences across key markets.
Axi has announced a partnership with the DP World Tour, becoming the tour’s official online trading partner.
The partnership will see Axi gain a presence across selected DP World Tour events and digital channels throughout the season, as the trading services provider looks to strengthen its global brand visibility.
The agreement forms part of Axi’s wider sponsorship strategy, which includes partnerships with global sporting organisations such as Manchester City Football Club, as the company looks to increase brand awareness and connect with audiences across key international markets
Rajesh Yohannan, Chief Executive Officer at Axi, said: “Golf and trading share the same DNA: success comes down to preparation, discipline, and the fine margins that separate good from great.”
He added that the partnership will provide opportunities to bring fans and clients closer to the sport through activations including Fantasy DP World Tour Powered by Axi.
Guy Kinnings, CEO of the DP World Tour, said the partnership will support multi-channel brand campaigns and networking opportunities as the Tour continues its global schedule.