US Hot 100: Kim Rosenblum // Betterment
Guiding clients through complexity with clarity, this next marketer has helped a financial advisory group to become a trusted voice in North America’s evolving markets.
Their marketing leadership not only amplifies expertise but also positions advisory services as essential in shaping resilient financial strategies....
#9 Kim Rosenblum // Betterment
At Betterment, Kim Rosenblum serves as Chief Marketing Officer, guiding both consumer and B2B marketing for one of the most established digital investment platforms in the United States.
Since stepping into the role in 2021, she has spearheaded a wide‑ranging brand overhaul, introduced new business lines, and strengthened the company’s position in a highly competitive market.
Her leadership has been central to driving customer growth and loyalty, with her team delivering innovative campaigns, refining product positioning, and implementing strategies that have boosted engagement, deposits, and long‑term value.
Rosenblum brings more than two decades of experience in brand building and creative leadership.
Before Betterment, she held senior roles at Viacom, including Executive Vice President and Chief Creative Officer at Nickelodeon, where she led a 200‑person team, spearheaded global rebrands, and expanded the network’s digital footprint to hundreds of millions of fans.
Her career reflects a rare blend of creative vision and performance discipline.
Related marketers:
#1 – Dan Moshkovich / Chargeflow
#4 – Andrea Brimmer / Ally Financial
#5 – Liliana Lozana / Terminal 3
#6 – Alfred Silverstein / Pantera