Continuing the Financial Promoter Hot 100, our definitive showcase of the most influential and innovative marketers across the United States. In this ongoing series, we highlight the visionaries driving growth, shaping narratives, and redefining engagement in financial services.
From banking to payments, pensions to insurance, and asset management to the dynamic world of private assets and private equity, this list celebrates the strategists who are setting new standards of excellence.
We began with the sector that captured global attention: US fintech marketers. These pioneers are not only building brands but also transforming how consumers interact with money, technology, and trust. Their creativity, resilience, and ability to cut through complexity made them the perfect starting point for our Hot 100 journey.
Now, as the series continues, we turn to the next wave of leaders shaping the future of financial marketing. Stay tuned as we unveil the innovators redefining what excellence looks like across every corner of the industry….
Liliana Lozano is the head of global events marketing at Terminal3, where she drives the company’s international brand presence and engagement strategy.
Since joining in 2024, she has been instrumental in positioning Terminal3, the Game Payments Company, as a trusted partner for developers navigating the complexities of global expansion.
Her work has focussed on strategic event marketing, brand development, and thought‑leadership platforms that showcase Terminal3’s ability to simplify payments, compliance, and fraud management so studios can focus on building great games.
With more than 15 years of experience across fintech and travel technology, Lozano brings a strong commercial lens to her marketing leadership.
She previously held senior business development roles at Paymentwall, FasterPay, and Despegar, where she built cross‑border partnerships and expanded market reach. Earlier in her career, she was as a consultant at Sabre Travel Network.
Lozano holds an MBA in Marketing from Universidad Tecmilenio and a degree in Tourism Relations from Universidad Intercontinental, grounding her global perspective in both strategy and customer experience.
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