We’re keeping the momentum going with the Financial Promoter Hot 100, our series celebrating the marketers who are shaking things up across financial services in the US.
We kicked things off with fintech, where bold ideas and fresh approaches are changing how people connect with money and trust. Now it’s time to look beyond fintech and meet the next wave of leaders raising the bar in banking, payments, pensions, insurance, asset management, and more…
#7 Janel Thomas // Avidia Bank
With more than two decades of marketing experience across legal, retail, and financial services, Janel Thomas has established herself as a dynamic leader in banking.
As Chief Marketing Officer and Senior Vice President at Avidia Bank since 2019, she has overseen brand strategy, customer engagement, and growth initiatives for an institution with over $2 billion in assets.
Her role builds on a career spanning banks of varying scale, from $500 million to $6 billion, giving her a unique perspective on how to tailor marketing strategies to different market environments.
Before joining Avidia, Thomas held senior marketing roles at Northern Bank, Brookline Bank, and Salem Five, following earlier experience in legal marketing at Nutter LLP.
A graduate of Salem State University in Business Administration and Southern New Hampshire University with a master’s in marketing, she has also completed advanced banking programmes at the New England School of Finance Studies and the Stonier Graduate School of Banking.
Related marketers:
#1 – Dan Moshkovich / Chargeflow
#4 – Andrea Brimmer / Ally Financial