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Insurance

FP Voices: Rethinking reinsurance technology –
FP Voices: Why innovation will shape the future of reinsurance – Duck Creek Technologies’ Céline Thierry discusses trust, AI, thought leadership and how technology is shaping the future of reinsurance.
Sun Life unveils refreshed global brand and new tagline – Sunlife has launched a refreshed global brand, with a redesigned logo and new tagline, as it looks to create a more consistent identity across its international business.
TH March takes jewellery insurance to TV audiences – TH March launches a national TV campaign across ITVX and Sky AdSmart to promote specialist jewellery and watch insurance.
Does your company sponsor poverty? – Financial brands are turning to football sponsorships, but how far should due diligence extend when supply chain controversies threaten reputations?
Vitality puts healthier living at heart of insurance brand – Vitality is positioning itself as “Your Health’s Best Friend”, using prevention, rewards and healthier habits to differentiate its health and life insurance offering.
Insurer embraces Street Fighter nostalgia for giveaway – Street Fighter’s iconic Bonus Stage car has been rebuilt by The General, with one fan set to win the restored gaming legend and a cash prize.
Compare The Market tops TikTok rankings – Compare the Market has been named the UK's top-performing insurance brand on TikTok.
HUB International unveils new brand platform – HUB International has launched a new brand identity, campaign platform and digital experience centred around the tagline "For every ambition.™" following a decade of expansion.
AXA launches ‘Improbable Risks’ health campaign – AXA has launched its new ‘Improbable Risks’ campaign with Publicis Conseil, using humour to encourage people to take their health risks more seriously.
Aviva unveils new Premier proposition – Aviva has launched a redesigned Premier proposition for larger commercial clients, combining underwriting, claims, risk management and relationship support in a single offering.
AXA partners with Publicis Sapient to scale global AI deployment – AXA has partnered with Publicis Sapient to expand its Global AI Hub, accelerating the deployment of AI agents across the insurer’s international operations.
AXIS marks 25 years with global brand campaign – AXIS Capital has launched a global marketing campaign celebrating its 25th anniversary, highlighting its specialty underwriting heritage and future growth ambitions.
Comment: Insurance marketers’ 2026 Monte mandate – Walking into Monte Carlo this year, it will only take a quick scan of the meeting schedules to realise that the tailwinds of the hard market are officially giving way to a tougher, more competitive reality.
Marketing takes centre stage at Chaucer – After doubling in size over five years, Chaucer is ramping up its marketing efforts to boost visibility, strengthen its global profile and stand out in an increasingly competitive reinsurance market.
40 years of Haggie Partners – David Haggie, Partner at Haggie Partners, discusses 40 years of financial PR, insurance and reinsurance communications, media change and future growth.
WTW strikes insurance partnership with WSL – WTW has become the official insurance partner of the Barclays WSL and WSL2 in a new multi-year deal focused on supporting players and clubs.
Marsh completes global rebrand – Mercer has officially adopted the Marsh brand, bringing its people and investments business under Marsh’s unified global identity from September 1, 2026.
State Farm doubles down on personalisation in NFL push – State Farm has launched a new NFL marketing campaign focused on personalisation as the insurer looks to strengthen its connection with football fans ahead of the 2026 season.
AA Insurance targets young drivers in new campaign – AA Insurance and McCann New Zealand launch ‘Born Ready’, a new campaign exploring parents’ worries as young drivers take to the road.

Insurance

Insurance, broking and reinsurance marketing: campaigns, brand, communications and the people behind them.

Insurance

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