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PR and Communications

Integrated campaigns boost brand effectiveness, IPA study finds –
FP Voices: Why financial services needs to find its voice – Eduard Lewis of The Agency Partnership discusses financial services communications, authentic storytelling and building trust through expert spokespeople.
UK marketing budgets hit highest level in over two years – UK marketing budgets rose for a third consecutive quarter, with PR, events, sales promotion and main media advertising all recording growth, according to the Q3 2026 IPA Bellwether Report.
Socks and the city – Event giveaways are shrinking, but merch isn't dying. It's becoming a signal of brand ethos rather than a measure of visibility.
FP Voices: Designing a more inclusive financial future – Jonathan Hassell, CEO of Hassell Inclusion, explores why accessibility matters in financial marketing, from inclusive design and creativity to AI and customer experience.
Social media rules raise paid ad concerns – Marketing expert Thomas Phillips warns businesses against overreliance on paid social advertising as new UK social media restrictions highlight the importance of diversification.
Marketing for investment – For marketers supporting a fundraise or exit, focusing solely on financial performance is tempting, but is likely a strategic mistake.
FP VOICES: From rolodexes to AI - the PR lessons that still matter – For Richard Merrin, CEO of Spreckley, more than three decades in PR have taught him that while the industry has changed almost beyond recognition, the fundamentals of good communications have remained remarkably consistent.
FCA targets car finance compensation awareness – The Financial Conduct Authority (FCA) has launched a nationwide advertising campaign aimed at helping millions of car finance customers make complaints directly to lenders without using claims management companies or law firms.
FP Voices: Julia Payne on why today’s CMOs must think like CFOs – For years, marketing leaders have been judged on brand awareness, creativity and customer engagement. But as businesses become increasingly focused on measurable growth, the role of the CMO is changing. For Julia Payne, the shift is clear: the modern CMO cannot operate purely as a custodian of brand.
FCA puts marketing under the microscope – The Financial Conduct Authority has intensified its focus on financial promotions and digital marketing harms, reporting a sharp rise in enforcement activity in the first year of its five‑year strategy.
IPA: What do marketers value from agencies? – Discover why 90% of brands still rely on marketing agencies, the massive strategy value gap, and how AI and in-housing are changing fee models.
Comment: How to fix England’s stalling apprenticeship system – FP outlines five structural fixes—including cutting red tape, adjusting funding, and preserving flexible standards—needed to save England's stalling degree apprenticeship system.
FP Voices: Grace Keith Rodriguez on communications as a leadership function – As artificial intelligence continues to reshape marketing and communications, agencies serving financial services firms are facing a new challenge: balancing technological efficiency with human judgment.
CMOs under pressure to deliver growth – Chief marketing officers are being held accountable for business growth despite lacking control over many of the decisions and organisational structures needed to achieve it, according to new research from TikTok and Uncensored CMO.
Financial services brands shine at Cannes Lions 2026 – Last week, the global marketing and creative industries descended on Cannes for the 2026 Cannes Lions International Festival of Creativity.
FP Voices: Ben Rhodes on how Standard Life is simplifying its brand for a new era – Ben Rhodes, Group Brand and Marketing Director at Standard Life, on repositioning one of the UK's most recognised pensions brands, finding the real drivers of consideration, and building a brand platform that reflects how people actually live their lives today.
FP Voices: Stephanie Bone on how T. Rowe Price is reshaping its marketing – For T. Rowe Price, that means building a stronger partner brand - one that helps intermediaries and retirement partners engage younger investors more effectively, while reinforcing trust, credibility and a focus on a long-term approach.
FCA cracks down on misleading car finance claims adverts – The Financial Conduct Authority (FCA) has warned consumers to be cautious of misleading social media adverts promoting car finance compensation claims, amid growing concerns about the practices of some claims management…
FCA warns football clubs on financial sponsors – The FCA has written directly to Premier League clubs warning that sponsorship deals with unauthorised financial firms expose clubs to legal liability, money la…The FCA has written directly to Premier League clubs warning that sponsorship deals with unauthorised financial firms expose clubs to legal liability, money laundering risks and reputational damage, and expects due diligence to be conducted

PR and Communications

PR, corporate communications, media relations and reputation across financial services.

PR and Communications

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