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MarTech

Visa refreshes brand identity for AI era – Visa has refreshed its brand identity to stay recognisable across emerging commerce channels.
Financial Promoter is heading to New York - and we want to hear from you! – Financial Promoter is heading to New York on 3–4 November to interview financial services marketing leaders. A few slots remain. Get involved.
ASA tech flags trio of AI trading ads for rule breaches – The Advertising Standards Authority (ASA) has used its Active Ad Monitoring system to identify three ads from firms promoting AI‑driven trading tools, after automated scans flagged content that implied easy profits and…
Bybit rebrands beyond crypto trading – : Bybit has launched "Make Your Move", a global brand campaign repositioning the crypto exchange as a wider financial platform.
Citi launches commerce media platform – Citi has launched Citi Commerce Media, turning its US card transaction data into an advertising platform for brands.
AI Is fixing the sales and marketing divide – Workbooks CMO Dan Roche used a keynote at Marketing Showcase to argue that AI-powered CRM integration is the missing link between marketing activity and commercial credibility, giving teams a single source of truth that both sales and marketing can trust.
AI, growth and trust top CMO concerns – New global research reveals growth pressures, AI adoption and organisational bureaucracy are the biggest challenges facing CMOs in 2026, with financial services marketers balancing short-term results against long-term brand building.
The emerging platform marketers should know – Club.com is attracting attention from financial marketers as finfluencers, wealth brands and fintechs explore new ways to build communities and monetise audiences.
HSBC embraces events as fintech race intensifies – HSBC's new fintech summit highlights how banks are using events to drive deals, build influence and strengthen B2B marketing strategies.
Stay sharp, embrace the inconvenience – Financial Promoter publishing director Elizabeth Pfeuti on the limits of AI in marketing and communications, and why outsourcing creative thinking comes at a cost the industry cannot afford.
How Middesk turned compliance into a brand story – Middesk has repositioned business identity verification as foundational infrastructure, using disciplined brand strategy and a deliberate design language to stand out in a category defined by sameness.
Equals partners CNN for brand push – Equals has partnered with CNN International on a long-term content partnership, launching at Money 20/20 as the payments platform looks to build brand credibility with global business decision makers following its rebrand.
CommBank targets financial abuse awareness – Commonwealth Bank has launched CommBank Next Chapter, a campaign using discreet, privacy-focused channel placements to raise awareness of financial abuse and connect Australians with support.
Deutsche Börse backs offshore sailing team – Clearstream and 360T, both part of Deutsche Börse Group, have launched a joint three-year partnership with offshore sailing team Team Malizia, positioning the sponsorship around shared values of technology, data and performance.
How AI is rewriting entry level marketing jobs – AI is redefining junior marketing jobs in financial services. Here's how banks, insurers and asset managers are adapting to the age of agentic marketing.
Cvent unveils $1bn brand refresh – Cvent has unveiled a new brand identity and a $1 billion investment plan, betting on the growing value of in-person events and human connection in an AI-driven business landscape.
TikTok launches Symphony Agent for video ads – TikTok has launched an artificial intelligence system called Symphony Agent to generate video advertisements.
Adobe launches AI tracing platform – Adobe launches new software platform to help marketers boost visibility within conversational AI search tools.
Reimagining financial services events with AI – Financial services organisations are evolving faster than ever. With volatile markets, shifting regulations, changing client expectations and the rapid rise of technology, particularly AI, firms must rethink how they connect, communicate and deliver value.
Hiscox joins ChatGPT advertising pilot – Hiscox UK is participating in a pilot programme exploring advertising opportunities in ChatGPT as artificial intelligence begins to reshape how consumers search for information and discover brands online.

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Marketing technology, data, automation and AI for financial services marketers.

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