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Investment

DWS adopts Deutsche Asset Management brand –
PensionBee: half of savers fear ‘basic’ pension questions – Almost half of UK savers have avoided asking a pension question for fear it was too basic, PensionBee research for Talk Money Week finds
FCA warns of investment marketing tactics exploiting FOMO – The Financial Conduct Authority (FCA) has warned that investors are struggling to recognise manipulative marketing tactics used to promote investment opportunities, including pressure techniques designed to create…
Pepperstone names Fernando Alonso global ambassador – Pepperstone expands its Aston Martin F1 partnership, appointing two-time world champion Fernando Alonso as global ambassador from 2027.
Beyond the Budget: The future of financial services marketing – How will the October Budget affect financial services marketing? Explore budget pressures, AI investment and five priorities for 2027.
Scottish Widows targets lost pensions with activation – Scottish Widows and Leith bring forgotten pension pots into focus with an interactive Lost & Found activation at Manchester Piccadilly Station.
Global X ETFs launches new website and brand identity – Global X ETFs has refreshed its brand, redesigned its website and launched its largest advertising campaign, informed by research with more than 700 advisers and investors.
Barclays launches ‘Good Move’ investment campaign – Barclays Direct Investing launches ‘Good Move’, a multichannel campaign highlighting its no-monthly-fee platform and aiming to close the UK investment gap.
Hennion & Walsh targets investors with AML campaign – AML launches No Shadow of a Doubt, a Hennion & Walsh campaign encouraging pre-retirement investors to seek a second opinion on their wealth management.
FCA warns AI is reshaping consumer messaging – The Financial Conduct Authority has warned that artificial intelligence is reshaping how consumers encounter financial information, with general‑purpose AI tools increasingly acting as the first point of contact before…
Saxo recruits sport stars for global promo – Saxo has partnered with nine elite athletes to promote its new Be Invested campaign, in yet another example of companies using high-profile celebrities to engage retail investors.
Pensions must earn their place in young people’s lives, students tell industry – Finance students highlight how housing costs, debt and financial pressures affect retirement saving, while calling for greater awareness of pensions careers.
Pensions Minister attacks ‘cheap route to publicity’ – Torsten Bell warns that speculation over pension tax changes can undermine saver confidence, urging the industry to prioritise trust over publicity.
Advice firms can help women feel more financially prepared, says LV= – LV= research finds 41% of women lack confidence managing household finances after a partner’s death, highlighting opportunities for advisers to improve financial preparedness.
RBC Race for the Kids raises £1.2m – RBC Race for the Kids London has raised over £1.2 million for Great Ormond Street Hospital Charity, with more than 8,600 participants in Hyde Park.
SJP unveils new brand campaign – St. James’s Place has launched a new multi-channel advertising campaign, ‘See Your Wealth Differently’, fronted by British actor Keeley Hawes.
IA’s Savvy the Squirrel makes TV debut – The Investment Association has launched phase two of its Invest for the Future campaign, taking mascot Savvy the Squirrel to TV for the first time
Report flags AI challenges for financial marketers – Jasper research highlights the compliance, measurement and workflow challenges financial services marketers face as AI adoption accelerates.
New M&G brand campaign aims for "initial" success – M&G plc has launched a new brand campaign built around its initials, with creative by VCCP Roar and media planning by The Kite Factory.
People's Pension launches first TV ad – People's Pension has launched its first TV campaign, "Famously Fair", to build mainstream awareness among UK workplace savers.

Investment

Asset management, wealth, pensions and private markets: how investment firms market, communicate and grow.

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