US Hot 100: Amber Ketchum // Equifax

#17 - Amber Ketchum / Equifax

Amber is an accomplished marketing leader with a proven record of driving growth, engagement and measurable business impact through innovative event and demand generation strategies. As Director of Global Growth Marketing & Events at Kount, an Equifax company, she leads a global team responsible for integrated campaigns that have delivered record-breaking marketing-qualified leads and a 20% annual pipeline increase.

With more than 15 years’ experience across event marketing, corporate communications and brand strategy, Amber has shaped high-performing programmes for global technology and data-driven companies including Clarivate, Thomson Reuters and Nuspire. Her leadership in managing over 80 live and virtual events annually has generated millions in event-influenced revenue and strengthened customer loyalty worldwide.

Amber blends strategic insight with hands-on execution, turning every campaign into a catalyst for growth, innovation and meaningful audience engagement.

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