Square has unveiled a new UK campaign aimed at helping small businesses regain clarity, structure and growth in an increasingly complex trading environment.
The campaign, titled ‘Business in Better Shape’, is a nod to the payment platform’s name and reflects its ambition to “drive lasting change” for UK firms.
Through real-life case studies and cross-sector storytelling, Square’s campaign aims to highlight the ways howits technology enables business owners to streamline operations and scale with confidence.
“Running a business has never been more demanding, and today’s operators are craving clarity, control, and connection”, said Lindsey Irvine, CMO at Square.
“Business in Better Shape’ is about more than systems, it’s about giving business owners the confidence to move forward with focus.”
The campaign places real UK businesses at its centre, with stories drawn from the retail, hospitality and beauty sectors.
It aims to capture the resilience of entrepreneurs who have navigated long hours, volatile demand and economic uncertainty, offering a vision of growth powered by the right digital tools.
Visha Kudhail, marketing director at Square UK, added: “Business in Better Shape’ tells the story of business owners who’ve weathered long nights, surprise shifts and uncertain growth. The ones who’ve been holding it all together and are now ready to shape something stronger.
“This campaign shows how the possibilities are endless when you have the right tech solution maintaining the calm amongst the chaos.”
‘Business in Better Shape’ launched last week across out-of-home, radio and digital platforms, with television and video-on-demand placements to follow this month and will run through to December 2025.