Insurance

Allianz has launched the third chapter of its “Care you can count on” brand platform.  The platform, created by Howatson + Company,...

AXA has launched a new global brand campaign built around a remake of the Beach Boys’ Wouldn’t It Be Nice,...

SunLife has partnered with Channel 4 to support a special broadcast of the 1966 FIFA World Cup Final in colour,...

Bupa Australia has launched a brand platform titled Everything for Health, aimed at positioning the company as a broader healthcare...

Generali has launched Redion, a new brand unifying Europ Assistance and Generali Employee Benefits (GEB) under a single identity.  The two businesses had...

Shortlisted for Bank and Payments Marketer of the Year, Dan Moshkovich makes the case for embracing AI... In the traditional...

Fidelis Insurance Holdings is rebranding to become Pelagos Insurance Capital. The news, announced in a statement to investors, late on...

The Financial Conduct Authority has warned that marketing, advertising and lead‑generation practices used across the claims‑management sector will come under...

Marketing and communications functions across the insurance and reinsurance sector are undergoing a significant shift, with greater emphasis on commercial...

Marsh has entered into a multi-year agreement with Formula 1, marking a significant move by the insurance broking giant into...