Insurance

Insurance provider esure has launched a new campaign with echoes of the past to boost its brand awareness and reconnect...

Liberty International Insurance has completed its Asia Pacific licence consolidation and simplified its brand to “Liberty” in key markets. The...

Spain’s largest insurance company, Mapfre, has refreshed its branding after nearly 93 years in a move designed to better reflect...

AXA France has expanded its commitment to women’s rugby with a nationwide campaign and a series of initiatives designed to...

As AI accelerates product development and content creation, trust is emerging as the defining factor in financial services marketing. Zak...

The Financial Conduct Authority (FCA) has warned insurers they must communicate more clearly with customers about what their policies cover....

In today’s crowded business landscape, it’s not enough to simply produce content. With clients and colleagues inundated with information from countless sources,...

Shepherds Friendly has launched a new adviser-focused campaign as the mutual society begins celebrations for its bicentennial year.  Although Shepherds Friendly’s official anniversary falls on Christmas...

Sponsorships of major venues are commonly framed as straightforward brand‑building exercises. They promise high visibility, positive associations, and a long...

On the back of its Superbowl advert, State Farm has enlisted Nolan Smith and Nico Collins for a new digital...