CashApp taps F1 sponsorship to build Gen Z brand relevance
When Cash App partnered with Visa, the network behind its Cash App Card, to become title sponsors of Red Bull’s...
Read moreDetailsWhen Cash App partnered with Visa, the network behind its Cash App Card, to become title sponsors of Red Bull’s...
Read moreDetailsLloyds Banking Group has announced the return of its Black in Business initiative for a third year, deepening its commitment to supporting...
Read moreDetailsBNP Paribas Bank and Mastercard have repositioned a niche payment product into a broader public health initiative, launching a campaign...
Read moreDetailsVisa has teamed up with Marriott Bonvoy to launch a global campaign fronted by football starts Erling Haaland and Vinícius...
Read moreDetailsBanco Santander is repositioning its brand with a new campaign, “Imperfect Beginnings”, aimed at challenging the idea that people need to...
Read moreDetailsRecognise Bank has appointed creative studio EveryFriday to deliver a full rebrand, following a competitive pitch process. The move signals a fresh...
Read moreDetailsPayPal has become the NFL’s first ever peer-to-peer payments partner in a deal focused on providing fans with more reach...
Read moreDetailsChime has partnered with Knowlej to launch ‘Knowlej Financial Futures’, a financial literacy challenge series aimed at middle and high...
Read moreDetailsAllica Bank has expanded its “I like-a bank” brand platform with its largest integrated campaign to date, spanning TV, OOH...
Read moreDetailsFrom the start, Revolut has positioned itself as an alternative, innovative approach to banking. It’s a philosophy that runs so...
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