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There is a meme that resurfaces every couple of years, claiming that a scene in The Matrix, where Neo takes...
Read moreDetailsThere is a meme that resurfaces every couple of years, claiming that a scene in The Matrix, where Neo takes...
Read moreDetailsIn the glorious world of traditional finance – which I still love - I’m frequently stumped by the misconceptions that...
Read moreDetailsIn the world of corporate communications, the technical knowledge of marketers and public relations professionals is often derided, with colleagues...
Read moreDetailsAfter a summer of intense and emotional sporting tournaments, across disciplines demanding speed, strength and precision, I am, once again,...
Read moreDetailsWorking in a leadership role in marketing is a tricky affair. As a communicator, your instinct is to share information....
Read moreDetails2024 is set to be my year of international conferences and trade shows. From the Far East (April, October) to...
Read moreDetailsAt The Sponsor, we regularly interview marketing leaders of financial services brands. When we ask what their company values are,...
Read moreDetailsDespite all the scaremongering, AI is steadily advancing into our daily lives, at home and at work. In the absence...
Read moreDetailsMarketers and communications professionals in financial services are often underappreciated. There - we've said it. Having worked closely with marketing...
Read moreDetailsWhen I first moved to London in the mid-2000s, I didn’t know a soul. All my university friends had yo-yoed...
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