FP Voices: Safe doesn’t stand out
PensionBee CMO Jasper Martens argues that in a category obsessed with playing it safe, the real risk is being forgettable.
SHOWCASE
Quilter brings ‘Money needs a plan’ to life
Quilter has taken its “Money needs a plan” campaign into the real world with a striking activation at London’s King’s...
Revolut business targets scale-ups
Revolut Business has launched a new brand campaign challenging traditional banks to keep pace with the speed and ambition of...
AXA launches ‘Improbable Risks’ health campaign
AXA has launched a new multi-country campaign, “Improbable Risks”, with Publicis Conseil, using humour to encourage people to rethink the...
Lloyds strikes landmark England Rugby partnership
Lloyds has become the first official back-of-shirt partner for England Rugby’s men’s and women’s senior teams as part of a...
People’s Pension boosts member engagement
People’s Pension has reported strong member engagement following the rollout of its refreshed personalised video statements, with around 95% of...
Aviva unveils new Premier proposition
Aviva has unveiled a redesigned Premier proposition aimed at larger and more complex commercial customers, bringing together underwriting, claims, risk...
AXA partners with Publicis Sapient to scale global AI deployment
AXA has announced a strategic partnership with Publicis Sapient as the insurer accelerates the next phase of its artificial intelligence...
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