FP USA finalists: Lippincott
Lippincott is up for Brand Agency of the Year at this month's US awards for its work with State Street and Marsh...
SHOWCASE
YuLife launches nationwide Healthy Cities campaign
Employee benefits provider YuLife is bringing Bupa's Healthy Cities initiative to its UK member base this June, encouraging hundreds of thousands of...
FP USA finalists: Capital One
Across the past 18 months, Capital One’s US Marketing Team has delivered one of the most consistent and culturally fluent...
Royal London begins multi-channel brand push
Royal London launched a new brand positioning and campaign on Friday highlighting its customer‑owned model. It comes as competition intensifies...
M&G launches Wisdom Exchange series
M&G has launched the Wisdom Exchange, a new video series as part of its Reframing Retirement campaign. The series features...
Actors fronts Paze campaign promoting simpler checkout
Actors Elizabeth Banks and Gabrielle Union have teamed up for an advertising campaign promoting Paze, the digital wallet offered by participating banks and...
Metro Bank backs women’s cricket visibility drive
Metro Bank has put women’s cricket centre stage with a new campaign featuring England internationals Nat Sciver-Brunt, Sophia Dunkley and Lauren Bell on London’s...
FP Voices: Isabelle Duarte on balancing brand building, performance & AI
As fintech matures into an increasingly competitive and sophisticated sector, marketing leaders are facing a delicate balancing act between innovation, trust and...
NEWS IN BRIEF
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