FP Voices: Why financial services needs to find its voice
From theatre direction to financial communications, Eduard Lewis explores how personality, storytelling and authentic spokespeople can help brands build trust.
SHOWCASE
Huntington Bank to open London office
Huntington Bank has launched an international corporate banking group and will open a London representative office later this year to...
RBC Race for the Kids raises £1.2m
More than 2,300 Team RBC colleagues, clients, friends and family members joined 8,600 participants on Saturday for the 17th RBC...
SJP unveils new brand campaign
St. James’s Place (SJP) has launched a new multi-channel advertising campaign, ‘See Your Wealth Differently’, fronted by British actor Keeley...
IA’s Savvy the Squirrel makes TV debut
The Investment Association (IA) has launched the second phase of Invest for the Future, its industry-led retail investment campaign, as...
Report flags AI challenges for financial marketers
Financial services marketers must move beyond AI adoption to scalable implementation while maintaining compliance, accuracy and customer trust, according to...
AIB launches ‘Built for Life’ everyday banking campaign
AIB has launched a new Everyday Banking campaign, ‘Built for Life’, highlighting how everyday financial decisions and small moments contribute...
TH March takes jewellery insurance to TV audiences
Independent, employee-owned insurance broker TH March has launched a new television campaign aimed at raising consumer awareness of specialist jewellery...
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