Authenticity replaces product-led messaging in insurance
Brands shift focus to trust, relevance and meaningful customer narratives
SHOWCASE
Banking marketing shifts from support role to growth driver
Marketing in banking and payments is undergoing a strategic shift from a support function to a growth driver. That was...
The FP Live! full photo gallery is here
The FP Live photo gallery is now available. Take a look through the full set here: https://rhoticmedia.picfair.com/albums/336793-fp-live-2026 Want to be...
Government pushes ahead with ethnicity pay gap reporting plans
Investment professionals have welcomed government plans to mandate ethnicity and disability pay gap reporting, with many viewing the move as...
Pension marketers go omnichannel to meet members where they are
Reaching members across every touchpoint has become central to pension marketing, with firms increasingly focused on delivering content and solutions...
Editor’s note: What FP Live! taught me and why it’s a “must-attend”
I’m currently recovering from FP Live! but still buzzing from the energy, insights and conversations that unfolded yesterday. This was...
Asset managers put education at heart of marketing strategy
Asset managers are increasingly treating education not just as an add-on, but as a core part of their marketing strategy,...
Data settles the debate, says iM Global Partner’s CMO
At the third annual FP Live! event, data emerged as the defining force shaping how investment marketers navigate an increasingly...
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