Coinbase leverages sponsorship portfolio to shift crypto perceptions
The VP of brand explains how each partnership has a clear, measurable role
SHOWCASE
MIAX launches campaign to boost brand awareness after IPO
Miami International Securities Exchange (MIAX) has unveiled a nationwide advertising push as it looks to raise its profile across the...
UAE regulator leans on finfluencers to tackle misleading content
The UAE’s Capital Market Authority (CMA) has stepped up its efforts to tackle misleading financial content by joining a global...
Rathbones on uniting marketing and purpose to drive growth
Rathbones is on a mission to become the best wealth manager in the UK – by far. It’s an ambition...
Santander focuses on connecting with customers at key life stages
Banco Santander is repositioning its brand with a new campaign, “Imperfect Beginnings”, aimed at challenging the idea that people need to...
New campaign launched to boost UK’s investment culture
A major new campaign backed by several financial services firms, and supported by the Treasury, the Financial Conduct Authority (FCA) and the Money and...
Recognise Bank partners with agency to drive rebrand
Recognise Bank has appointed creative studio EveryFriday to deliver a full rebrand, following a competitive pitch process. The move signals a fresh...
PayPal partners with NFL in first-of-its-kind deal
PayPal has become the NFL’s first ever peer-to-peer payments partner in a deal focused on providing fans with more reach...
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