Football’s financial gamble
Financial services brands are pouring millions into football sponsorships, but when clubs get relegated, the commercial calculus changes fast.
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FINCOM maps European press agenda
FINCOM Alliance, a pan-European network of independent financial PR agencies, has published its Asset Management Outlook H2 2026 report. Based...
CMOs under pressure to deliver growth
Chief marketing officers are being held accountable for business growth despite lacking control over many of the decisions and organisational...
Shepherds Friendly marks 200 years with new campaign
Shepherds Friendly has launched a new integrated marketing campaign celebrating its bicentenary, building on the success of its Mutual Moments...
CMC Markets lands Everton sponsorship
CMC Markets has signed a multi-year front-of-shirt sponsorship deal with Everton. It comes as Premier League clubs seek new commercial...
Adobe launches AI tracing platform
Adobe has launched a software platform to help marketers manage how their products appear within artificial intelligence search tools. It...
Janus Henderson launches fixed income push
Janus Henderson has launched a major fixed income advertising campaign across key City of London stations. This campaign comes at...
Financial services brands shine at Cannes Lions 2026
Last week, the global marketing and creative industries descended on Cannes for the 2026 Cannes Lions International Festival of Creativity. ...
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