Rathbones on uniting marketing and purpose to drive growth
Simonetta Rigo explains how Rathbones leverages marketing, client insight and brand strategy to drive its ambition to be the best
SHOWCASE
Recognise Bank partners with agency to drive rebrand
Recognise Bank has appointed creative studio EveryFriday to deliver a full rebrand, following a competitive pitch process. The move signals a fresh...
PayPal partners with NFL in first-of-its-kind deal
PayPal has become the NFL’s first ever peer-to-peer payments partner in a deal focused on providing fans with more reach...
Chime and Knowlej collaborate to launch student finance challenge
Chime has partnered with Knowlej to launch ‘Knowlej Financial Futures’, a financial literacy challenge series aimed at middle and high...
Allica Bank expands brand platform with largest-ever campaign
Allica Bank has expanded its “I like-a bank” brand platform with its largest integrated campaign to date, spanning TV, OOH...
Revolut grows Man City partnership to power global fan engagement
From the start, Revolut has positioned itself as an alternative, innovative approach to banking. It’s a philosophy that runs so...
How can financial businesses build trust through PR and SEO?
By Ian Gallagher, account director at R&Co Communications. Building trust through marketing activities is always a challenge in a regulated...
Winning attention emerges as top pain point for 62% of marketers
Nearly two thirds (62%) of marketers say that capturing attention is now their biggest challenge, highlighting how competition for visibility...
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