AI forcing financial brands to rethink individuality
Use tech as a tool, not a shortcut, and get it working for you, say senior marketers
SHOWCASE
Edelman rebrands and integrates DXI division
Edelman has confirmed it is rebranding its DXI division as Edelman Intelligence. It marks a strategic shift as the firm...
FP USA Finalists: Dan Moshkovich, Chargeflow
Shortlisted for Bank and Payments Marketer of the Year, Dan Moshkovich makes the case for embracing AI... In the traditional...
FP USA Finalists: KCSA Strategic Communications
Shortlisted for PR Agency of the Year, KCSA is in the "begets" business... As artificial intelligence floods the market with...
Drive targets class-based career barriers
Progress Together has launched a new sector‑wide campaign calling on financial services firms to make career progression pathways clearer, fairer...
FP Voices: Jim Stadler on balancing humour with trust on Get Old initiative
By reframing one of the least fashionable words in marketing, Old National Bank has built one of the more distinctive...
GoHenry launches children’s investment campaign
GoHenry has launched a new nationwide financial education campaign aimed at helping parents overcome barriers to investing for their children and...
CISI launches global Women in Finance initiative to boost access
The Chartered Institute for Securities & Investment (CISI) has launched a new global initiative aimed at improving women’s access to...
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