FINCOM maps European press agenda
A pan-European survey of more than 30 financial journalists has found that asset managers are significantly overstating AI's impact, with European press far more sceptical than industry marketing suggests.
SHOWCASE
Financial services brands shine at Cannes Lions 2026
Last week, the global marketing and creative industries descended on Cannes for the 2026 Cannes Lions International Festival of Creativity. ...
Visa launches dual world cup strategy
Visa is running two parallel World Cup campaigns simultaneously across different regions, each built around a different regional insight. In North...
Protection drives AIA’s new campaign
AIA Hong Kong has released a new campaign titled "Protection Comes in Many Ways" developed with BBDO Hong Kong. The campaign includes...
Financial Promoter awards deadline extended
The best marketing rarely happens overnight. Neither does finding the time to properly reflect on the work that made it...
Visa enters Esports partnership
Visa has announced a multi-year partnership with the Evolution Championship Series (Evo), the world's largest fighting game tournament. The partnership kicks...
BofA marks america 250 campaign
Bank of America (BoA) has expanded its Museums on Us programme to 250 cultural institutions across 43 states and 158 cities, timed...
The path to payoff: Are we driving growth, or just planning what’s easy to measure?
At an FP Live! roundtable hosted by media agency The Kite Factory, senior financial services marketers came together to explore...
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