FP USA finalists: Capital One
The company has redefined what consumer‑first financial marketing looks like, blending cultural fluency, creative consistency and experiential innovation.
SHOWCASE
M&G launches Wisdom Exchange series
M&G has launched the Wisdom Exchange, a new video series as part of its Reframing Retirement campaign. The series features...
Actors fronts Paze campaign promoting simpler checkout
Actors Elizabeth Banks and Gabrielle Union have teamed up for an advertising campaign promoting Paze, the digital wallet offered by participating banks and...
Metro Bank backs women’s cricket visibility drive
Metro Bank has put women’s cricket centre stage with a new campaign featuring England internationals Nat Sciver-Brunt, Sophia Dunkley and Lauren Bell on London’s...
FP Voices: Isabelle Duarte on balancing brand building, performance & AI
As fintech matures into an increasingly competitive and sophisticated sector, marketing leaders are facing a delicate balancing act between innovation, trust and...
Axa unveils societal aging campaign
AXA has launched a new global brand campaign built around a remake of the Beach Boys’ Wouldn’t It Be Nice,...
FP USA Finalists: John Flannery, Vantage Risk
In a young company with big ambitions, John Flannery built the Vantage Risk brand into a force. In 2026, he...
Sokin signs MI London shirt deal
Sokin has become the principal partner of MI London, featuring on the front of both men’s and women’s shirts. Sokin's partnership with MI London, the...
NEWS IN BRIEF
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