FP Voices: Julia Payne on why today’s CMOs must think like CFOs
As marketing moves closer to the centre of business strategy, Julia Payne explores why today’s CMOs must combine creativity with commercial understanding.
SHOWCASE
Spiderman joins the AA’s summer drive
The AA has partnered with Sony Pictures’ Spiderman: Brand New Day for a UK summer advertising campaign. It comes as...
TD turns bird nests into mortgage lessons
TD has partnered with Ontario Nature to launch an innovative campaign that uses the nesting habits of birds to spark...
AXA launches Pan-African brand campaign
AXA has unveiled its first-ever pan-African brand campaign, developed in partnership with Publicis Conseil, marking a significant milestone in the...
Sunrate unveils global brand refresh
Global payment and treasury management platform Sunrate has announced a comprehensive global brand refresh, underscoring the company’s evolution and long-term vision for...
FCA puts marketing under the microscope
The Financial Conduct Authority has intensified its focus on financial promotions and digital marketing harms, reporting a sharp rise in...
IPA: What do marketers value from agencies?
Brands still believe in agencies, but they increasingly expect them to deliver sharper thinking, faster execution and a more convincing...
eToro unveils AI-first future and brand refresh at London showcase
eToro has used a major London showcase to unveil its AI-first investing strategy, launch a refreshed brand identity and reinforce its position as one of...
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