Aviva explains strategy behind third major naming rights venue deal
The partnership underlines Aviva’s place-based approach to brand investment
SHOWCASE
FCA joins global effort to clamp down on illegal promotions
The Financial Conduct Authority (FCA) has joined regulators around the world in a coordinated “week of action” targeting illegal finfluencers,...
Haaland and Vinícius Júnior front Visa’s World Cup fan campaign
Visa has teamed up with Marriott Bonvoy to launch a global campaign fronted by football starts Erling Haaland and Vinícius...
MIAX launches campaign to boost brand awareness after IPO
Miami International Securities Exchange (MIAX) has unveiled a nationwide advertising push as it looks to raise its profile across the...
UAE regulator leans on finfluencers to tackle misleading content
The UAE’s Capital Market Authority (CMA) has stepped up its efforts to tackle misleading financial content by joining a global...
Rathbones on uniting marketing and purpose to drive growth
Rathbones is on a mission to become the best wealth manager in the UK – by far. It’s an ambition...
Santander focuses on connecting with customers at key life stages
Banco Santander is repositioning its brand with a new campaign, “Imperfect Beginnings”, aimed at challenging the idea that people need to...
New campaign launched to boost UK’s investment culture
A major new campaign backed by several financial services firms, and supported by the Treasury, the Financial Conduct Authority (FCA) and the Money and...
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