Scottish Friendly takes to TV to build investing confidence
The mutual's head of marketing and digital CX says TV is the next step in marketing's evolution
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Bendigo Bank launches campaign with a focus on ‘human’ support
Australian retail bank Bendigo Bank has launched an integrated home loan campaign in collaboration with agency Dig, as lenders respond to the growing consumer...
Teeing up opportunity: Finance firms back the Masters
Every April, The Masters Tournament draws the world’s best golfers to Augusta, alongside a global audience of millions, but beyond...
FCA testing reveals pensions communication challenge
Financial Conduct Authority (FCA) testing has revealed a key challenge for pension communications is that grabbing attention is not the...
Deadline extended: More time to enter the Financial Promoter Awards USA
You asked for more time - and we delivered. Due to high demand, the entry deadline for the Financial Promoter...
You can’t fake connection: Lilah Zohar on making finance human
For Lilah Zohar, marketing has always been about one thing: making the complex feel human. Now Vice President of Social...
Liberty simplifies brand in Asia
Liberty International Insurance has completed its Asia Pacific licence consolidation and simplified its brand to “Liberty” in key markets. The...
Is integrated audio the new top targeting tool?
Audio advertising has transitioned from a broad awareness tool into a precision-targeted channel capable of driving high-intent financial actions. Research...
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