How brands can stand out on the crowded exhibition floor
MxL explains why exhibitors must balance design, engagement, logistics and budget effectively
SHOWCASE
Lloyds expands ‘Black in Business’ with £200,000 boost
Lloyds Banking Group has announced the return of its Black in Business initiative for a third year, deepening its commitment to supporting...
Entries close tomorrow for the Financial Promoter Awards USA
Time is running out to be recognised among the very best in financial marketing, as entries for the Financial Promoter...
BNP Paribas and Mastercard turn card campaign into public health push
BNP Paribas Bank and Mastercard have repositioned a niche payment product into a broader public health initiative, launching a campaign...
FCA joins global effort to clamp down on illegal promotions
The Financial Conduct Authority (FCA) has joined regulators around the world in a coordinated “week of action” targeting illegal finfluencers,...
Haaland and Vinícius Júnior front Visa’s World Cup fan campaign
Visa has teamed up with Marriott Bonvoy to launch a global campaign fronted by football starts Erling Haaland and Vinícius...
MIAX launches campaign to boost brand awareness after IPO
Miami International Securities Exchange (MIAX) has unveiled a nationwide advertising push as it looks to raise its profile across the...
UAE regulator leans on finfluencers to tackle misleading content
The UAE’s Capital Market Authority (CMA) has stepped up its efforts to tackle misleading financial content by joining a global...
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