Does your company sponsor poverty?
Brand reputation can unravel quickly when sponsorship due diligence falls short
SHOWCASE
ABN AMRO explores ChatGPT advertising
ABN AMRO is exploring how advertising within ChatGPT could change the way consumers discover, research and compare financial products. The...
First Citizens launches new Innovation Banking identity
First Citizens Bank has officially launched First Citizens Innovation Banking, a new brand for its division serving the US and...
Chime teams up with Son Heung-min for ‘It Pays to Switch’ campaign
Chime has partnered with football star Son Heung-min to launch a new campaign encouraging consumers to rethink their approach to...
Standard Chartered rebrands Global Business Services division
Standard Chartered has announced it will rename its Global Business Services division to Global Capability Centres, marking a shift in...
New M&G brand campaign aims for “initial” success
M&G plc has launched a new brand campaign built around its own initials. Designed to make the FTSE 100 savings...
People’s Pension launches first TV ad
People's Pension has launched its first national TV campaign as it looks to build mainstream brand awareness and reach millions...
Insurer embraces Street Fighter nostalgia for giveaway
Street Fighter’s iconic Bonus Stage car has been rebuilt by insurer The General as part of a new brand activation....
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