WTW strikes insurance partnership with WSL
WTW has partnered with WSL Football to develop tailored insurance solutions for female footballers as the women’s game continues to grow.
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FP Awards finalist spotlight: Building a brand for LPPI
This finalist spotlight has been provided by Emma Hill, Head of Marketing & Communications at LPPI. The past year has been...
From ‘looksmaxxing’ to ‘money-maxxing’: Fintechs are speaking Gen Z
Last month, The Wall Street Journal noted that mainstream brands are increasingly borrowing Gen Z phrases such as “maxxing” and...
Bank of Scotland launches major brand reimagining
Bank of Scotland has unveiled its biggest brand transformation in a generation, placing customers, businesses and Scottish ambition at the...
Circle and USDC join Chelsea
Circle has struck a partnership with Chelsea Football Club, putting its USDC stablecoin at the heart of one of football’s...
The emerging platform marketers should know
Ah, the creator economy…. A space that has seen no shortage of ambitious challengers in recent years. But, few arrive...
FP Awards finalist spotlight: City Road Communications
This finalist spotlight has been provided by City Road Communications. Adding value in a complex comms space One of the...
State Farm doubles down on personalisation in NFL push
State Farm has launched a new NFL marketing campaign focused on personalisation as the insurer looks to strengthen its connection...
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