FP Voices: Isabelle Duarte on balancing brand building, performance & AI
Soldo CMO explains why trust, distinctiveness and human judgement remain the foundations of successful fintech marketing in the age of AI.
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Axa unveils societal aging campaign
AXA has launched a new global brand campaign built around a remake of the Beach Boys’ Wouldn’t It Be Nice,...
FP USA Finalists: John Flannery, Vantage Risk
In a young company with big ambitions, John Flannery built the Vantage Risk brand into a force. In 2026, he...
Sokin signs MI London shirt deal
Sokin has become the principal partner of MI London, featuring on the front of both men’s and women’s shirts. Sokin's partnership with MI London, the...
Credit Union of Colorado takes aim at big banks with ‘Mr. Big Banker’ campaign
Credit Union of Colorado has launched a new campaign that puts a satirical face to the banking industry's most criticised practices,...
Erling Haaland fronts Revolut’s latest UK banking campaign
Revolut has enlisted Premier League star Erling Haaland as the face of its latest UK advertising campaign, as the digital bank looks to build...
Barclays takes centre stage on new London Spirit kit
Barclays will feature prominently on the front of London Spirit shirts for the first time after the franchise unveiled its new...
Starling launches SME campaign
Starling Bank has launched a UK campaign to encourage Britain’s small businesses to be “Good with money”, marking the bank’s...
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