The finfluencer effect: How creators are changing financial services marketing
Finfluencers are changing how consumers discover financial products, but marketers must balance creator-led engagement with trust, transparency and regulation.
SHOWCASE
AJ Bell unveils new brand identity
AJ Bell has launched a refreshed brand identity as it looks to strengthen its ‘feel good investing’ positioning and expand...
DBS Hong Kong kicks off football-led brand campaign
DBS Hong Kong has launched “Score Together with DBS”, an integrated brand campaign using football to communicate its financial services...
FP Awards finalist spotlight: David Poulteney, Augment Risk
This finalist spotlight has been provided by David Poulteney, CMO of Augment Risk, sharing the story behind his (Re)Insurance Marketer...
PensionBee upgrades to front-of-shirt position at Saracens
PensionBee has strengthened its presence in elite rugby, becoming Saracens’ new front‑of‑shirt partner in a three‑year extension that elevates the...
FP Awards finalist spotlight: Building a new voice with RedeCast
This finalist spotlight has been provided by Rede Partners, sharing the story behind RedeCast and their Content Campaign of the...
Prudential unveils new Asia-wide brand initiative
Prudential plc has launched a new regional marketing campaign across Asia, designed to highlight the personal commitments that drive people...
MetLife Investment Management unveils refreshed brand identity
MetLife Investment Management has launched a refreshed brand identity as it looks to reflect its evolution and future direction while...
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