AI forcing financial brands to rethink individuality
Use tech as a tool, not a shortcut, and get it working for you, say senior marketers
SHOWCASE
Drive targets class-based career barriers
Progress Together has launched a new sector‑wide campaign calling on financial services firms to make career progression pathways clearer, fairer...
Mastercard signs Inter Miami CF stadium deal
Mastercard has been named the exclusive payment services partner for Inter Miami CF, expanding the brand’s long-running global football strategy...
FP Voices: Valentina Drofa on building credibility in financial communications
In financial services, communications is often viewed as secondary to the product itself, something companies prioritise only when they want investor attention,...
Ally Financial repositions with new brand platform
Ally Financial has launched a new brand campaign to reposition itself as a financial partner for everyday moments, rather than...
Monzo takes Coventry shirt deal into Premier League
Monzo has renewed as Coventry City’s front of shirt sponsor after the team’s promotion from the Championship, seeing the partnership enter its third consecutive season with the...
Revolut gamifies savings with launch
Revolut has launched a gamified savings product in the UK designed to secure long-term retail deposits by rewarding consistent saving behaviour rather...
PayPal uses NFL sponsorship to drive adoption
PayPal has secured its first NFL club partnership with the Seattle Seahawks, embedding its payments platform into the team’s ticketing and gameday...
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