The path to payoff: Are we driving growth, or just planning what’s easy to measure?
Jump into the discussions explored at the Kite Factory roundtable held at FP Live!
SHOWCASE
FP Awards USA: All the winners
From masterful brand overhauls to viral digital movements, the inaugural Financial Promoter Awards USA celebrated the elite minds transforming modern...
FP USA Finalists: Channel V Media
Full Name: Channel V Media (LINK) Job Title & Company: Channel V Media Award Category shortlisted for: PR Agency of...
InShared targets World Cup customers
InShared has launched a World Cup acquisition campaign offering new home contents insurance customers complimentary cover for the duration of the...
FP USA Finalists: Travelers
When an insurance giant successfully pairs massive commercial scale with targeted localised engagement, the results go far beyond basic brand...
Lloyds launches 1996-themed mortgage campaign
Lloyds has launched a new marketing campaign built around the insight that the average first-time buyer deposit was last as little as £5k in 1996. ...
People’s Partnership boosts pension engagement
People’s Partnership has shared new performance data on its personalised video statements for The People’s Pension members. Results were 3x higher email engagement compared to...
Hastings Direct unveils new brand platform
Hastings Direct has launched its first campaign from newly appointed creative agency of record Anomaly London, built around a new...
NEWS IN BRIEF
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