FP Voices: Ignacio Aguirre Franco on fixing crypto’s marketing gap
Ignacio Aguirre Franco, Global CMO at Bitget, argues that the industry’s biggest barrier to growth isn’t trust or regulation - but communication.
SHOWCASE
UAE regulator leans on finfluencers to tackle misleading content
The UAE’s Capital Market Authority (CMA) has stepped up its efforts to tackle misleading financial content by joining a global...
Rathbones on uniting marketing and purpose to drive growth
Rathbones is on a mission to become the best wealth manager in the UK – by far. It’s an ambition...
Santander focuses on connecting with customers at key life stages
Banco Santander is repositioning its brand with a new campaign, “Imperfect Beginnings”, aimed at challenging the idea that people need to...
New campaign launched to boost UK’s investment culture
A major new campaign backed by several financial services firms, and supported by the Treasury, the Financial Conduct Authority (FCA) and the Money and...
Recognise Bank partners with agency to drive rebrand
Recognise Bank has appointed creative studio EveryFriday to deliver a full rebrand, following a competitive pitch process. The move signals a fresh...
PayPal partners with NFL in first-of-its-kind deal
PayPal has become the NFL’s first ever peer-to-peer payments partner in a deal focused on providing fans with more reach...
Chime and Knowlej collaborate to launch student finance challenge
Chime has partnered with Knowlej to launch ‘Knowlej Financial Futures’, a financial literacy challenge series aimed at middle and high...
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