Santander has renewed presenting duo Ant & Dec as its talent partners in a multi-year partnership.
The renewed partnership aims to build on the progress Santander has made in bringing to life its products and services that address genuine customer needs.
With Publicis now appointed as its advertising agency, the collaboration will help accelerate the bank’s move towards more connected and integrated ways of working across its markets.
The collaboration follows the success of Santander’s “most effective marketing campaign ever,” The Bank of Antandec. Since its launch in 2019, the series has delivered 15 campaigns, with the bank confirming that the grand finale will air soon, marking the close of the campaign.
Dan Sherwood, director of marketing at Santander UK, said: “We are delighted to continue our partnership with Ant & Dec, who have been excellent ambassadors for our brand, combining humour with heart to enable us to connect with audiences in an entertaining and memorable way since 2019,
“The Bank of Antandec has been our most effective marketing campaign ever and has positioned us as a leader in the sector and supported our successful commercial performance.”