Haaland and Vinícius Júnior front Visa’s World Cup fan campaign
Visa has teamed up with Marriott Bonvoy to launch a global campaign fronted by football starts Erling Haaland and Vinícius...
MIAX launches campaign to boost brand awareness after IPO
Miami International Securities Exchange (MIAX) has unveiled a nationwide advertising push as it looks to raise its profile across the...
UAE regulator leans on finfluencers to tackle misleading content
The UAE’s Capital Market Authority (CMA) has stepped up its efforts to tackle misleading financial content by joining a global...
Rathbones on uniting marketing and purpose to drive growth
Rathbones is on a mission to become the best wealth manager in the UK – by far. It’s an ambition...
PayPal partners with NFL in first-of-its-kind deal
PayPal has become the NFL’s first ever peer-to-peer payments partner in a deal focused on providing fans with more reach...
Northern Trust turns trust into a competitive edge
At Northern Trust, trust isn’t an afterthought, it’s the foundation of a business - something so important that it’s even...
Chime and Knowlej collaborate to launch student finance challenge
Chime has partnered with Knowlej to launch ‘Knowlej Financial Futures’, a financial literacy challenge series aimed at middle and high...
Allica Bank expands brand platform with largest-ever campaign
Allica Bank has expanded its “I like-a bank” brand platform with its largest integrated campaign to date, spanning TV, OOH...
Revolut grows Man City partnership to power global fan engagement
From the start, Revolut has positioned itself as an alternative, innovative approach to banking. It’s a philosophy that runs so...
Winning attention emerges as top pain point for 62% of marketers
Nearly two thirds (62%) of marketers say that capturing attention is now their biggest challenge, highlighting how competition for visibility...