Federated Hermes warns of marketing “sea of sameness” challenge
Technology has reshaped marketing in ways that go far beyond new tools or channels. It has fundamentally changed how customers...
How brands can stand out on the crowded exhibition floor
Much like vinyl’s resurgence in the age of streaming, the continued acceleration of digital life has sharpened people’s appetite for...
CashApp taps F1 sponsorship to build Gen Z brand relevance
When Cash App partnered with Visa, the network behind its Cash App Card, to become title sponsors of Red Bull’s...
Aviva explains strategy behind third major naming rights venue deal
Tom Whiteside, Aviva’s Group Head of Sponsorship, explains how the company uses venue sponsorship to connect brand, people and place....
BNP Paribas and Mastercard turn card campaign into public health push
BNP Paribas Bank and Mastercard have repositioned a niche payment product into a broader public health initiative, launching a campaign...
FCA joins global effort to clamp down on illegal promotions
The Financial Conduct Authority (FCA) has joined regulators around the world in a coordinated “week of action” targeting illegal finfluencers,...
Coinbase leverages sponsorship portfolio to shift crypto perceptions
Crypto has long struggled with a perception problem: complex, technical and, for many, just out of reach. For Coinbase, the...
Haaland and Vinícius Júnior front Visa’s World Cup fan campaign
Visa has teamed up with Marriott Bonvoy to launch a global campaign fronted by football starts Erling Haaland and Vinícius...
MIAX launches campaign to boost brand awareness after IPO
Miami International Securities Exchange (MIAX) has unveiled a nationwide advertising push as it looks to raise its profile across the...
UAE regulator leans on finfluencers to tackle misleading content
The UAE’s Capital Market Authority (CMA) has stepped up its efforts to tackle misleading financial content by joining a global...