Chase – the consumer banking brand of JP Morgan – has launched a new advertising campaign three years after its launch into the UK market.
The “see what your money can do” multi-channel campaign is designed to promote the bank’s saving and investing options using the Chase app and comes as the business also launches its new brand platform.
“We want to inspire customers to reach their short and long-term financial goals by helping them unlock the potential of their money,” said Deborah Keay, Chief Marketing Officer at Chase.
“This exciting new brand direction reflects the significant growth of Chase in the UK since launch, and the unique experience of being able to spend, save, and invest via the Chase app.”
The campaign will run on TV, cinema, out-of-home, digital out-of-home, radio, social media, digital, digital audio and video-on-demand.
The film showcases the banking app as a portal that provides glimpses into the future, where the main character has progressed towards their short and long-term financial goals.
It will feature across national UK television from 4 October, with primetime spots on ITV, Channel 4, and Sky. The campaign will include a 30, 40, and 60 second ad spot.
Chase’s new campaign will also feature a national out-of-home activation, with the new brand platform visible at selected sites across the UK from 7 October.
Chase was launched in the UK in September 2021 and now has more than two million customers in the country.